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Hard Rock Café in Sosúa: Opportunity or Obstacle?

Hard Rock Café has officially opened in downtown Sosúa, just steps from Playa Sosúa and Playa Alicia. Some celebrate it as a boost for jobs and tourism, while others worry about gentrification and cultural loss. The truth lies in balance—supporting local businesses, protecting Dominican culture, and using this moment to elevate Sosúa’s hospitality.