Selling a home in the Dominican Republic can be challenging, especially in a competitive market. Many homeowners list their properties, hoping for a quick sale, only to find that months—or even years—pass without the right buyer.
“I have nothing but great things to say about the team at RealtorDR. Tomas C. was my realtor and worked in an efficient and professional way. As a Realtor myself, I have high standards, which Tomas has exceeded in many ways. Selling my property in less than a month was the cherry on top. Highly recommend to others.”
Mike, the seller, left this 5-star Google review after working with Tomas
At RealtorDR, we focus on market knowledge, strategic pricing, and a proactive approach to help homeowners achieve results. This case study highlights how Tomas Celar, along with Robert MacEachern and Brett Henry, successfully sold a 2-bedroom villa in Sosua Ocean Village (SOV) that had been on the market for over a year—in less than 30 days.
The Challenge: A Listing That Wasn’t Moving
In January 2024, Mike, a professional real estate agent from Canada, reached out to Robert MacEachern on Social Media for help. His 2-bedroom villa in Sosua Ocean Village had been listed for over a year with no success, and he was frustrated with the lack of progress.
Initially, he considered adding another realtor to a non-exclusive agreement, but after learning more about our approach, he realized he needed:
✔ A data-driven pricing strategy to ensure his home was positioned competitively.
✔ A structured marketing plan to attract serious buyers.
✔ A proactive team that could bring results—not just list the property and wait.
The Strategy: Setting the Right Price and Creating Momentum
📊 January 23-24: Market Analysis & Pricing Strategy
- Tomas visited the property the next day to assess its condition and value.
- He prepared a Comparative Market Analysis (CMA) using exclusive data on sold properties (which is not readily available to the public).
- After reviewing the numbers, Mike decided to list exclusively with RealtorDR at $269,900, a price designed to attract buyers while maintaining strong value.
📸 Early February: Marketing & Exposure
- Professional photography, video walkthroughs, and social media content were created.
- Before the marketing even launched, Tomas introduced the property to RealtorDR’s network of agents, generating interest among colleagues.
🏡 February 17: Private Showings & Buyer Interest
- Two private showings were scheduled before the official launch.
- Tomas successfully positioned the property as a strong investment opportunity, making sure the team understood its value.
🤝 February 19: Offer Secured Before Full Marketing Rollout
- Brett introduced serious buyers looking for a vacation home.
- The offer exceeded the seller’s minimum expectations.
- Flexible financing was structured—a 1-year term with a balloon payment, which made the deal possible for the buyers.
✅ March 6: Closing Completed
The transaction was finalized, funds were secured in escrow, and the new owners were connected with our trusted property management team to take care of the home when they’re away.
The Results: A Successful Sale in Record Time
- Sold in less than 30 days after sitting on the market for over a year.
- Final price: $265,000 + interest, meeting the seller’s financial goals.
- Marketing wasn’t even needed—the home sold before full exposure, thanks to strong pricing and network strategy.
- The seller was so impressed that he decided to list another property with RealtorDR.
- The buyers secured their ideal vacation home, complete with rental management for the months they aren’t in the Dominican Republic.
What This Means for You as a Seller
Selling a home isn’t just about putting it on the market—it’s about:
- Setting the right price based on real market data.
- Marketing effectively to the right buyers.
- Having a proactive agent who isn’t just waiting for offers but actively working to secure them.
- Using financing options strategically to attract buyers.
If your home has been sitting unsold or you’re thinking about selling, RealtorDR is here to help.
📩 Tomas is available on his mobile at +1(813)212-8252, get in touch today and let’s get your home sold!
